Indian e-commerce giant Flipkart has announced its long-term partnership with Taiwanese smartphone maker Asus. As part of the association, the e-tailer will be the exclusive selling partner of the yet-to-be launched Asus Zenfone Max Pro smartphone.
The company will launched the Asus Zenfone Max Pro in India on April 23. The launch event will be live streamed on Flipkart at 12.30 PM on the same date. The smartphone will be exclusively available on the platform.
In an official statement the company said that both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.
Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, “Flipkart has driven the adoption of smartphones in India and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we are multiplying those effects by collaborating to leverage our individual strengths- data driven research and insights, and technological prowess — to build smartphones truly customised for India. Asus is a trusted brand worldwide with a 3 decade global legacy in technology and innovation. Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but while we are at it, we also want to ensure Indian consumers get smartphones with features they most want.”
Commenting on the announcement, ASUS CEO Jerry Shen said, “As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market. Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high value products and reach consumers across India. We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.”
The Asus Zenfone Max Pro is expected to be powered by Qualcomm Snapdragon 636 processor and come with a full screen display. Moreover, it is also expected that the device will come with better battery performance as the Max series come with big battery.