Big chains like KFC and McDonalds, Dominos etc are constantly introducing new elements in their menu, or rehash their old menu to attract customers.
Last year Dominos had tied up with celebrity Chef Vikas Khanna and launched the special Chef’s Inspiration range of Exotic Italian Pizzas. Recently, KFC launched their 5-in-1 meal box at Rs 149 only. Even though they didn’t introduce any new dishes in the meal box, the box was catchy enough to attract customers.
As the customers become used to eating the same things at all restaurants and food outlets, improvising and innovation seem to be the only ways to stand out from the crowd.
Introducing a Seasonal Restaurant Menu
Introducing a seasonal menu is also a great tactic to increase restaurant profits. The Pizza Express has introduced a special summer menu with refreshing drinks to beat the summer blues. A seasonal menu works very well as-
- The addition of something new to the menu adds to the curiosity of the customers and propels them to try out the new items.
- Seasonal menus make use of the ingredients easily available in the season and hence help reduce the overall food costs.
- A seasonal menu also instils the sense of urgency in the customers’ mind that the dishes would only be available in the current season, and should not be missed.
Achieving the ideal balance between the customer-friendly and profitable price is a difficult task to achieve. The restaurants that offer food and drinks cheaper than their counterparts are often only able to sustain the business because of the large footfall achieved because of low prices. Therefore, choosing a sustainable pricing model that is also appealing to the customers, and an appetizing restaurant menu becomes imperative.