Royal Enfield’s Big Bike Could Test Harley’s India Dominance | LikeWike
Cars & Bikes, News

Royal Enfield’s Big Bike Could Test Harley’s India Dominance

Harley-Davidson Inc’s pole position in India’s fast growing big-bike category is set to face a sweeping test when Indian-owned Royal Enfield launches its first heavyweight bike on Tuesday. The world’s biggest bike and scooter market with 18 million in the year to last March, India accounts for less than 2 percent of Harley’s global sales but is now a production location for its popular Street 750 bike and a promising generator of growth as U.S. demand slows. Harley was the first major player in the country’s big bike market – defined as those with engines above 601cc – and controls 60 percent of a segment that has almost tripled in size since 2014 and is expected to double again in the next 4-5 years. With the arrival of Royal Enfield, however, it faces a locally-owned distribution network that dwarfs Harley’s roughly 30 outlets by a multiple of 24.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *